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The contemporary economic climate has made lifetime tough for many companies, as attracting fresh customers and retaining existing ones has never been harder. Firms operating in business to consumer markets are finding things particularly dense, as wage freezes and inflation have left human beings with less disposable income and they have become more careful about their spending. Businesses that can afford to discount heavily may be able to capture advantage of the conditions, however others have to reckon very carefully about their customer acquisition strategies.
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