Whether you are a solo practitioner or a member of a major code firm, you may believe through some very clever advertising that legal marketing is the holy grail of business generation. You may believe that search engine optimization, television ads, and bus billboards are the key to making money, exceptionally in the personal injury and medical malpractice sector. As a former national news correspondent who immediately specializes in legal strategy through communication and video production for high-stakes, high-value cases, I am witnessing repeatedly that attorneys who find the greatest success are masters of corporate communication, not attorneys who…
Tags: | parenting | self esteem | inspiration |
October 11, 2011
The Difference Between Legal Marketing and Effective Corporate Communications
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