When trying to woo underbanked consumers, financial institutions (FIs) must have a strategy since these consumers are a volatile collection – they are cautious, demanding, and are liable to run away and never gaze back. They have the potential to bring substantial profitability to financial institutions, however have thus far appeared to be fickle and highly risky.
Tags: | chocolate | foodie | technology |
September 30, 2011
How to Win the Hearts of Underbanked Consumers
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