In his bestselling textbook “Influence”, Dr. Robert B. Cialdini defines the reciprocity as one of the six weapons of influence. Indeed, according to sociologists and anthropologists, one of the most widespread and basic norms of human culture is embodied in the rule of reciprocity. This rule requires that one person try to repay what another person has provided.
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August 11, 2011
Simple Tips on How to Pick the Best Corporate Gifts to Boost Your Sales
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