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A key piece of advice for human beings becoming self-employed is “Specialise don’t generalise”. However by the age someone becomes self-employed they often have a significant number of years of commercial familiarity and have developed the skills and abilities to do a wide variety of things. The challenge is not about lack of services that could be offered. Instead it is about finding something that you like doing, are skilled at and that others will pay you for and that can involve a honest bit of letting go of things that you could do and used to do. This article outlines 4 steps to aid you develop that focus.
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