Experienced code firm business developers know that it costs five times more to sell a fresh supply to a fresh client than it costs to sell an additional supply to an existing client (a action known as cross-selling). In spite of this circumstance, many lawyers are reluctant to engage in cross-selling initiatives. This article addresses how to overcome lawyer reluctance and reap the benefits of cross-selling.
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August 5, 2011
Does Cross Selling Make You Cross? Learn How to Overcome Lawyer Reluctance and Win New Work
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