Private brands are here to stay. They continue to attract fresh and returning consumers, with quality as the common denominator. According to a recent study by Consumer Reports magazine, private brands either meet or exceed the quality of their national brand counterparts. Perhaps much more relevant is that private brands not only share same-level shelf hour with their national brand counterparts, they really hold the deed to the entire shelf.
Tags: | current events | india | fashion trends |
July 28, 2011
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