Market segmentation is the method of analysing various groups, subgroups and modes of their lifestyles, habits, personalities and motives to aid the organisation in: bigger entry to market/s, survival, profits, identifying groups of buyers, for strategic positioning, improving on effectiveness of marketing campaigns and alike. The analysis allows focusing the marketing effort for maximum benefits at the least cost. By applying market segmentation manufacturer can meet market needs more specifically
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June 17, 2011
Adopting Market Segmentation in Your Organisation – Brief Examples
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