Financial institutions (FIs) know the value of gaining customers with low-risk accounts and services. Most often these are demand deposit accounts (also known as checking accounts). Through these accounts FIs build relationships with consumers and build the trust necessary when the consumers desire to apply for additional products, such as a mortgage or auto loan. There is software available that aids in the optimization of the account opening action resulting in higher customer satisfaction and profitability for the FI.
Tags: | handmade jewelry | financial markets | nutrition |
June 8, 2011
Prescreen and Credit Risk Labs: Increasing Number of Accounts Per Consumer
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