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In the commercial printing industry there is a abundance of confusing terminology – maybe it’s since commercial printers desire to feel smart – however we know that customers desire clarity instead of confusion. In an effort to decrypt the confusing ‘printer-speak’ let’s clarify a phrase that’s getting lots of buzz these days: Web-to-Print (sometimes also spelled ‘Web2Print’). Perhaps the best path to clarify what Web-to-Print is, is to discuss a common scenario… one that you may have already experienced yourself.
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