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Let’s face it, no one likes rejection. And though some of us may deal with it bigger than others, I reckon it’s safe to affirm that no affair how professional you are, or how “trained” you might be, most of us still genuinely despise it. Well I don’t merely despise it. I’m horrified by it. Soliciting your product to someone who doesn’t know you, opens you to TONS of rejection. So if you’re going to try, you should do everything imaginable to give yourself the best odds of a getting a “yes.” Whether you’re using a letter, an email, or a excellent ole fashioned telephone call, any prospect you don’t already have a relationship with is considered “cold” – which is always the toughest type of customer to convert. The key is to try and constitute the prospect just a tad warmer. The warmer you can get it, the bigger your chances are of getting them to affirm “yes”. So here are a hardly any pointers to constitute things a bit “warmer” and keep the rejection to an absolute minimum.
Tags: | philosophy | politics | small business |

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