A very ancient and common technique for building business is to inquiry for and give referrals. Every year I get at least a handful of letters and brochures from code firms seeking referrals on their areas of expertise. I also know many lawyers, solo practitioners in particular, that refer business that comes their path, when it involves areas of expertise or resource commitment they are not comfortable with. If you are a small or solo firm and desire to get more outside of condition referrals, there is an alternative to sending them outside the door. Consider joint venturing cases you might otherwise refer.
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May 12, 2011
How About a Joint Venture? A Twist on Referrals for Small and Solo Law Firms
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