Superior creativity in product development, operations and communications aid a select hardly any companies gain competitive advantage in most any industry. In the machine industry, Apple produces consistently well-accepted products and superior logistics coupled with well-conceived and implemented communications programs. In the restaurant industry, McDonald’s shines consistently with superior marketing to attract loyal customers.
Tags: | sports | editorial blog | yoga |
April 12, 2011
Managing the Creative Process: Corporate Killers of Creativity
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